A new book by Tim Saunders is always a source of excitement for those who know of Tim and his work, and this one is no exception.

Tim has produced what can best be described as a prescription for corporate harmony with mankind and the planet. The books lays out what individuals within companies and corporations can do to save the planet and drive their organisations profits through the roof.

The book presents evidence that a business revolution is un derway and that revolution is a social responsibility revolution. Like the quality revolution that preceded it, those companies that embrace it now are going to prosper and those that don’t are going to shrivel and shrink.

Social responsibility is going to save the planet but also generate huge profits. The book is well argued and well written, it does not preach it just presents a well argued and well researched case and then presents a whole raft of actions that can be implemented.

Read this book it will change the way you think about your business, and what it can do for the planet.

For more information visit Tim’s Website and blog, but whatever you do read this book, and whilst your at it read Tim’s other books, Love is the Killer Application, and The Likeability Factor.

Five stars *****

However as I always say Business Books are only worth reading if you read plenty of them.

Damien Bové works as a drug development consultant (pharmaceutical or biotechnology), we work with our clients to define a development target, define a development strategy, define a regulatory strategy or define a commercial strategy. Our clients are generally raising funds or looking to license out their technology and we help them achieve it. If you want to know more don’t hesitate to get in touch using the contact form or email Damien at damien.bove@idaconsultants.com