MHRA Publish Guidance for Journalists Reporting on Medicines.

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Health issues always hit the headlines and access to health information is important in empowering people to make informed decisions about their health care. Articles often draw attention to a prescription only medicine (POM) or results from trials on new products still in research. Yet the advertising legislation prevents these medicines being advertised to the public and the law applies to ‘any person’ – not just pharmaceutical companies. So what do journalists and patient organisations need to do to ensure they stay within the law when writing about medicines? Reporting information fairly and accurately while ensuring a balanced view is represented is paramount. Paying attention to these will help ensure the ban on advertising prescription medicines does not become an issue. The bottom line is – keep it factual and balanced to keep out of the advertising controls.

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Damien Bové is THE Drug Development and Regulatory Consultant (pharmaceutical or biotechnology), I work with my clients to define a drug development target, define a drug development strategy, define a regulatory strategy or define a commercial strategy. Our clients are generally raising funds or looking to license out their technology and we help them achieve it. If you want to know more don’t hesitate to get in touch.

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